Spark Session: A fashion & Beauty Blogger conference

Greetings everyone,

This year I decided to attend the first
annual Spark Sessions fashion and beauty blogger conference, which took place
in Toronto at the Centre for Social Innovation from Nov. 16-17. I never imagined myself going to an event like this for blogging, but it made sense for individuals to gather together
with similar interests and exchange information, so I opted to go. The
conference was two days full of networking and hearing from expert panels.
They covered many diverse topics, from branding to Public Relations. We
also heard from two iconic Canadian women, Jeanne Beker and Elaine Lui, also known
as lady gossip, who shared their wisdom about the industry. During the event we
also had a chance to sample some amazing makeup products and chat with some
representatives  from the conference’s major
sponsors: Smart Set, Almay cosmetics,
Tria, Benefit cosmetics, Blossom lounge, Charming Media, Pure + simple, Spa
finder, Fresita, and Bio Seaweed Gel. Breakfast, lunch, and refreshments were
included and on Saturday there was an after party, which included manicures and
cupcakes! Lastly, we received some amazing swag bags, full of goodies!

This conference held true
to its name by sparking inspiration and good conversation for many bloggers at
different levels. It also opened my eyes to the whole technical side of the
industry, and how much bigger this community really is. Enjoy the pictures and
scroll to the end where I will share some tips that I learned from the event to all my readers. I encourage you all to attend this conference last year, and if you are
not living close by, I encourage you to make the effort
to attend one in your area.

5 Tips to
take your blog to a new level

1.      One word: social media. Utilize it to reach
out to more people, but make sure you connect it back to your blog

2.      Take risks– “”If you are looking
for success…you have to color outside the lines and blaze new
trails”-Jeanne Beker

3.      You and your blog are brands, so be
aware of your conduct

4.      Aesthetics and content are important

5.      When wanting to work with a brand, do
not go to the brand directly, find the PR  company behind the brand.

Until Next time

Sincerely
Miss J

Picture Provided by Gretchen