Motherhood: Planning + My Huggies Hug Plan

A couple sitting down on the floor in living room looking through their baby products

Planning for our baby’s arrival has been a stressful but enjoyable process. There are so many things to consider such as baby gear, the nursery, budgeting, maternity and parental leave, developing a birthing plan and lastly developing a Huggies hug plan. Although, the topics I mentioned are important, a Huggies hug plan to me is the most important because it directly affects your baby’s well being.  Studies show that skin to skin contact with a newborn benefits both their health and development as they adapt to life outside of the womb. Skin to skin contact with your baby is paramount. All this means is hugging and holding your infant clothed only in a diaper against your bare chest for hours at a time.  This can be done by both moms and dads, creating a special bond and time with the little one. Some of the additional benefits are it helps to regulate temperature, improve sleep, and foster weight gain.

My husband and I completed the Huggies Hug Plan together which was pretty easy and quick. The plan helped us map out our skin-to-skin preferences the day of delivery to make sure the baby gets adequate hug time immediately after birth. I personally want to hold her as soon as she is delivered. If I can’t provide immediate skin to skin contact I would like my husband to be the alternate hugger.

Someone filling out a Huggies Hug Plan

Huggies®  has  an initiative called No Baby Unhugged®, which aims to help ensure all babies, especially those in the neonatal intensive care unit (NICU) receive much-needed physical human interaction should circumstances prevent a parent from being at their side. This is done by using specialized volunteers who sit and cuddle with infants in the NICU.  To see the list of all the benefits of skin to skin contact and why the hug plan is critical to a baby’s development, please visit the Huggies®No Baby Unhugged site.   While you’re there you can also download and create your very own Hug Plan!

The cover of the Huggies Hug Plan

When you sign up to pledge your support for the program, you’ll receive a free pack of Huggies® diapers and natural care wipes. Also, Huggies® Brand will donate $5 to the No Baby Unhugged® initiative in Canada, so there’s really no reason not to sign up!

Lastly, you can also help by sharing this video about the latest No Baby Unhugged® launch at Nanaimo Regional General Hospital, because for every share on Facebook, Huggies® Brand will donate $1 to hugging programs in Canada.

Hope you enjoyed the post

Will you make a hug plan for your baby?

Until Next,

Sincerely Miss J

 *This post has been sponsored in partnership with Huggies® but all the opinions expressed are my own.



  1. Madeline Wilson-Ojo
    January 22, 2018 / 10:19 am

    Congratulations on your impending bundle of joy (I am not sure whether I have already said this!). Anyway, I feel Huggies' initiative is a very important one, especially as human interaction is so important for babies' development. Madeline

    • SincerelyMissJ
      January 28, 2018 / 10:08 pm

      aww thank you!I totally agree, it's such an important initiative

  2. Ms Sparkle And Glow
    January 26, 2018 / 4:35 am

    Congrats!! Cant wait to see you and your bundle of joy doing pics together!!

  3. Safi Salgado
    March 31, 2018 / 12:46 am

    Congrats!! This is such an awesome campaign! Skin-to-skin is SO important!

  4. Shernette Williams
    March 31, 2018 / 7:10 pm

    OMG I'm so excited to see everything you'll be posting then!

  5. Monica B
    April 1, 2018 / 12:18 am

    What a great program Huggies has! This is my first time hearing about No Baby Unhugged.

  6. Nikki
    April 6, 2018 / 4:03 am

    Congrats on your baby! I had no idea Huggies had this initiative. Skin to Skin was so important for me when I had Siah. It really made me feel closer to him.

  7. Lacey Rabalais
    April 6, 2018 / 7:32 am

    Thanks for sharing. What a great idea.

Leave a Reply